From Our Founder
Hadithi Intercultural Designs was born from a deep love for culture, storytelling, and justice.
Growing up connected to Kenyan heritage, I witnessed both the beauty of traditional beadwork and the challenges faced by women in rural communities—especially among the Maasai. Beadwork has always been more than art; it is a language, a symbol of identity, and a reflection of a woman’s life journey.
Together with my daughter, Brenda Noosim, we founded Hadithi to transform this powerful art form into a tool for empowerment. By creating sustainable income opportunities, supporting education, and amplifying women’s voices, we hope to contribute to a future where women are valued, independent, and free to thrive.
Every piece you purchase represents dignity, resilience, and hope. Thank you for being part of this story.
Our Mission
To empower rural Maasai women economically and socially by creating sustainable income through traditional beadwork, while advocating for women’s rights and supporting children’s access to education in Kenya.
Our Vision
We envision a world where women are financially independent, socially empowered, and free from harmful cultural practices, and where children have access to education as a foundation for breaking cycles of poverty and social exclusion.
Our Impact
- Designed by Ruth Waruiru ( the founder). Handcrafted by Maasai women
- Ethical, fair-income employment
- Preservation of cultural artistry
- 50% of proceeds support children’s tuition fees in Kenya
- Every purchase creates change
With gratitude,
Ruth Waruiru.
Founder & CEO, Hadithi Intercultural Designs
